PROFESSIONAL DEVELOPMENT
MARKETING YOUR WORK
THURS 25 AUG , 1.00PM-3.00PM
ONLINE ATTENDANCE $10 (+ BF)
SESSION PACKAGE $50
FOR ACCESSIBILITY ENQUIRIES PLEASE DIRECTLY CONTACT HELLO@PLATFORMARTS.ORG.AU
Image: Sevim Dogan Ozkan
This practical workshop with marketing specialist Ben Starick will help you to integrate marketing and communications activities into your project plans and to develop strategies that are realistic, simple and impactful.
It will provide best practice advice for individuals wanting to kickstart or refresh their approach to marketing and communications. Areas covered include:
Stakeholder segmentation – identifying target audiences
Content management – tools, resources and assets
Communication channels – web, email and social media
Media relations and publicity – creating opportunities for media
Direct audience engagement – working with stakeholders and partners
Presented as part of the Platform LAB program, our Professional Development series delivers monthly, online lectures led by guest practitioners working across Australia and internationally. Curated by Bureau of Works, these seminars are designed to build artists' professional capacity in curatorial practice, arts project management, community engagement and marketing. Professional Development is open to artists of all career stages, and particularly well-suited to early and mid-career artists.
Tickets can be purchased for individual sessions, or as a discounted session bundle.
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Ben Starick is the Director of Starling Communications – consultants in marketing, communications, publicity, media relations, event and project management. A graduate in public relations from RMIT University, Ben has worked with many organisations – spanning the breadth of the arts and culture sector – offering services ranging from higher level strategic marketing and communications advice and planning to implementing comprehensive media and publicity strategies and campaigns.
The LAB Professional Development program is curated by Bureau of Works; all seminars are held online over Zoom.